So, You Want to Be Syndicated?
Syndication is a great business and can be a rewarding and profitable experience. But before wading in those cold, deep waters, taking the time to plan, research and create specific goals will make you better prepared for what's ahead.
So You Want to be Syndicated? Love or Money?
I have spoken with many people who have the syndication bug. The first question I ask is "Love or money?"
Omaha Steaks and Your Show
I was talking with prospective client about sponsorship and revenue generation. He was having a hard time getting his head wrapped around the whole idea of audience aggregation.
What Is Your Point of Difference?
One of the critical factors in successful syndication is being able to discuss succinctly what your show is about and how it benefits the affiliate. Most successful shows have a strong core of listeners in an easily defined demographic, like Women 35-54.
Are You Prepared?
Anyone who has been on the air knows the importance of being well prepared. Whether it's being prepared to interview a guest, handling calls or preparing segments of your show, preparation is critical.
Budget Season!
The start of the Fourth Quarter means it's time for Planning! So many of the people I work with are so busy creating their program or their product they do not take the time to put some strategies in place and plan ahead.
Six Tips for Success in Syndication
Starting up a new program or service in syndication is like starting up in many other businesses: A high failure rate. A recent story in Esquire estimated that 90% of all new start-up businesses ultimately fail.